About us

MoondanceHoops brings light, movement, and creativity together through handcrafted LED flow props designed for dancers, performers, and anyone drawn to the art of motion. Based in the Pacific Northwest, the brand was founded with a simple idea: to create hoops that don’t just spin, but tell a story through color, rhythm, and personal expression. Each piece is thoughtfully built to balance durability, performance, and visual impact, making it as reliable in practice as it is captivating on stage. From the beginning, the hoops have been designed with ease of use in mind—featuring a simple, intuitive single-button control system built directly into the hoop, eliminating the need for external remotes and keeping the experience seamless and distraction-free.

At its core, MoondanceHoops is about more than products—it’s about community, accessibility, and self-expression. The brand began as a self-funded Etsy shop in 2015 and continues to grow independently, with all product development supported by the sales of existing designs. This grassroots approach allows for thoughtful innovation shaped directly by the needs and feedback of the flow community. From beginners discovering their rhythm to experienced artists refining their craft, MoondanceHoops supports a wide range of skill levels with customizable designs and user-friendly functionality—empowering individuals to explore movement in their own unique way and turn every spin into an immersive, luminous experience.